H O U S E I N KDesign 3001 with Nathan Young
A B O U T
This project is a part of the generational junior brand identity project created in the Tyler School of Art & Architecture’s graphic and interactive design program. Every student involved in the program is required to research and create an entire food business project from the ground up.
After said extensive research and conceptualization for various ideas, each student submits a proposal. After getting the green light, the student dives into creating a brand identity for their concept, starting with a mission statement. This statement pinpoints the who, what, and why of the company, highlighting its purpose and value.
From there, it’s onto logo sketches, which are refined until one (or sometimes multiple, like in my case) feels just right. Next, the student chooses deliverables from a matrix — think of it like a creative choose-your-own-adventure. The journey begins with a feature design as the first deliverable, followed by three more (mine included apparel, a website, and packaging). To wrap things up, the student writes a case study documenting the process and creates an exhibition poster showcasing all the logos and deliverables from the semester.
-> Develop a look that exhibits tattoo culture.
-> People should be curious about tattoo culture when looking at this brand.
-> Be functional and consistent across all of the branding design applications.
Key thought: House Ink and tattoo culture go hand in hand when creating safe spaces for others.