WORK
ABOUT
Temple University’s Global Programs Gloval Engagement Week
Background
This project was for Temple University’s Global Programs, under Global Engagement Week, which functions as a celebration of cultural diversity and a showcase for students abroad. We decided to take a new direction, embracing a sleek, modern aesthetic to contrast with the approaches used in previous years. Over the project’s lengthy timeline, I led the creation of numerous deliverables aligned with that refined theme. The process wasn’t without its challenges: as the project progressed, stakeholders shifted ideas, requirements evolved, and feedback prompted multiple rounds of iteration.
I stayed flexible and responsive, adapting designs, revising strategies, and ensuring that the final outputs remained cohesive, polished, and delivered on time despite the many changes along the way.
Main Objectives
-> Create a look that represents various cultures that are on Temple University’s campus.
-> Create a cohesive brand that is consistent across all applications and is accessible to the average viewer.
-> Incorporate students into the brand in a meaningful way.
Key thought: Temple University loves its international students and wants to encourage them to get involved with the University.
avcleech22@gmail.com