B E V E R A G E D E S I G NPackaging Exercise Revision
Beverage design requires balance — you need to create something that captures the eye while clearly communicating exactly what the product is. For this project, my goal was to achieve that equilibrium.
My personal style often leans toward more experimental work, but for this piece, I wanted to push myself in a different direction while still being creative. I aimed to create something that felt professional and corporate, yet rooted in an individual and unique concept.
-> To create a cohesive look that is both an experimental idea and could also be ‘corporate design’.
-> Challenge myself with limiting my color/font palette.
-> Create a functional, consistent branding application that feels ‘realistic’ and cohesive.
Key thought: My beverage design campaign balances experimental concepts with minimalistic concepts.
Instructor: Soonduk Krebs